Tag: ai
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Understanding Synthetic Media: Workshop Learnings
Synthetic media is often framed as a technical novelty: impressive, futuristic, and slightly unsettling. This workshop shifted that perspective entirely. What became clear very quickly is that synthetic media is not just a technological development. It is a communication challenge, a power shift, and an ethical responsibility, especially for anyone working in marketing, media, or public communication. Synthetic…
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When Marketing creates Safety: Lessons from Healthcare Communication
Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…
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What Sandwiches Taught me About Ontologies
When I first heard we would be building an ontology about sandwiches in my Taxonomies and Metadata course, I assumes it was a metaphor. It wasn’t. By the end of the workshop, I realized the sandwich wasn’t a joke example at all and it was actually the perfect way to understand how machines learn meaning…
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Content Models: The Secret Architecture Behind Every Good Online Experience
If you’ve ever fallen into a rabbit hole of perfectly connected content, the kind where one page recommends exactly what you were looking for next. Where the search actually works and everything feels magically consistent, here’s the plot twist: it wasn’t magic. It was a content model. Yes, yes, I know. “Content model” doesn’t exactly…
Studio of Stories 