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Content Integrity: Why Good Content Is About More Than Good Writing
I used to think that creating good content was relatively straightforward. You research a topic, write something informative, make it visually appealing, optimize it for search engines, and publish it. Of course, there’s a lot of work involved in those steps. But the general idea seems simple enough. Good content should be accurate, engaging, and…
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Why SEO is Really About Humans.
Search engines don’t have questions. People do. Somewhere along the way, we started writing for algorithms. We began measuring the value of our words through rankings, impressions, keyword density as well as click-through rates (CTR). We learned to structure headlines around the search queries, optimize meta descriptions and make sure that our articles contained the…
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Content is not created. It’s translated.
There is a common misconception that content strategy begins with content. A blog post. An Instagram Reel. A newsletter. A social media calendar. It doesn’t. Rather, content strategy begins with a conversation. Not the conversation between a brand and its audience, but the one that happens longs before anything is even published. The conversation with…
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The Rise of the One-Person Content Department (And What’s It’s Actually Like)
Somewhere along the way, “content creator” stopped meaning just one thing. In many small and medium-sized organizations today, it has quietly become shorthand for an entire department. One person isn’t just creating content anymore. Rather, they are: researching it planning it producing it editing it publishing it analyzing it …and then doing it all again…
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The Content Strategy Mistake Everyone is Making Because of AI Search
Most content teams are still optimizing for a web that’s quietly disappearing. Your editorial calendar probably still revolves around keyword targets, SERP positions and the click through rates. Your team probably still measures success by sessions and page views. And your content briefs probably still tell writers to “rank for X” as if ranking is…
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Why GDPR Exists: Is it a Necessary Protection or is it an Innovation Barrier?
The introduction of the General Data Protection Regulation (GDPR) marks one of the most significant shifts in how personal data is handled in the digital age. At its core, GDPR is about data sovereignty, meaning that individuals should have control over how their personal data is collected, processed and used. While this goal appears unviersity…
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Understanding Synthetic Media: Workshop Learnings
Synthetic media is often framed as a technical novelty: impressive, futuristic, and slightly unsettling. This workshop shifted that perspective entirely. What became clear very quickly is that synthetic media is not just a technological development. It is a communication challenge, a power shift, and an ethical responsibility, especially for anyone working in marketing, media, or public communication. Synthetic…
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When Marketing creates Safety: Lessons from Healthcare Communication
Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…
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UX Writing isn’t about Words, It’s about Decisions.
Most people think UX writing is about choosing the right words. After sitting in a UX Writing workshop, I realized that’s not quite true. UX writing is about choosing which decisions users shouldn’t have to make. Words are just the surface. The real work happens earlier, when you decide what to explain, what to remove, what to repeat,…
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On Marketing Burnout
If you work in marketing and you’re burnt out, there’s a good chance you’ve already asked yourself what you did wrong. You probably wondered whether you should be more resilient, disciplined, more detached. Marketing culture is very good at making burnout feel like a personal shortcoming rather than a predictable response to the conditions of…
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What Sandwiches Taught me About Ontologies
When I first heard we would be building an ontology about sandwiches in my Taxonomies and Metadata course, I assumes it was a metaphor. It wasn’t. By the end of the workshop, I realized the sandwich wasn’t a joke example at all and it was actually the perfect way to understand how machines learn meaning…
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