Tag: seo
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Why SEO is Really About Humans.
Search engines don’t have questions. People do. Somewhere along the way, we started writing for algorithms. We began measuring the value of our words through rankings, impressions, keyword density as well as click-through rates (CTR). We learned to structure headlines around the search queries, optimize meta descriptions and make sure that our articles contained the…
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The Rise of the One-Person Content Department (And What’s It’s Actually Like)
Somewhere along the way, “content creator” stopped meaning just one thing. In many small and medium-sized organizations today, it has quietly become shorthand for an entire department. One person isn’t just creating content anymore. Rather, they are: researching it planning it producing it editing it publishing it analyzing it …and then doing it all again…
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The Content Strategy Mistake Everyone is Making Because of AI Search
Most content teams are still optimizing for a web that’s quietly disappearing. Your editorial calendar probably still revolves around keyword targets, SERP positions and the click through rates. Your team probably still measures success by sessions and page views. And your content briefs probably still tell writers to “rank for X” as if ranking is…
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UX Writing isn’t about Words, It’s about Decisions.
Most people think UX writing is about choosing the right words. After sitting in a UX Writing workshop, I realized that’s not quite true. UX writing is about choosing which decisions users shouldn’t have to make. Words are just the surface. The real work happens earlier, when you decide what to explain, what to remove, what to repeat,…
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Content Models: The Secret Architecture Behind Every Good Online Experience
If you’ve ever fallen into a rabbit hole of perfectly connected content, the kind where one page recommends exactly what you were looking for next. Where the search actually works and everything feels magically consistent, here’s the plot twist: it wasn’t magic. It was a content model. Yes, yes, I know. “Content model” doesn’t exactly…
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Everyday Lessons from Lief’s IA Lecture Notes
Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…
