Tag: health
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When Marketing creates Safety: Lessons from Healthcare Communication
Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…
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On Marketing Burnout
If you work in marketing and you’re burnt out, there’s a good chance you’ve already asked yourself what you did wrong. You probably wondered whether you should be more resilient, disciplined, more detached. Marketing culture is very good at making burnout feel like a personal shortcoming rather than a predictable response to the conditions of…
Studio of Stories 