Tag: marketing
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Why GDPR Exists: Is it a Necessary Protection or is it an Innovation Barrier?
The introduction of the General Data Protection Regulation (GDPR) marks one of the most significant shifts in how personal data is handled in the digital age. At its core, GDPR is about data sovereignty, meaning that individuals should have control over how their personal data is collected, processed and used. While this goal appears unviersity…
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UX Writing isn’t about Words, It’s about Decisions.
Most people think UX writing is about choosing the right words. After sitting in a UX Writing workshop, I realized that’s not quite true. UX writing is about choosing which decisions users shouldn’t have to make. Words are just the surface. The real work happens earlier, when you decide what to explain, what to remove, what to repeat,…
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On Marketing Burnout
If you work in marketing and you’re burnt out, there’s a good chance you’ve already asked yourself what you did wrong. You probably wondered whether you should be more resilient, disciplined, more detached. Marketing culture is very good at making burnout feel like a personal shortcoming rather than a predictable response to the conditions of…
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Everyday Lessons from Lief’s IA Lecture Notes
Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…
Studio of Stories 