Tag: content-marketing

• When Marketing creates Safety: Lessons from Healthcare Communication

  Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…

  Mo

  January 31, 2026

  Uncategorized

  ai, content-marketing, digital-marketing, health, healthcare

• Why I Chose to Study Content Strategy And What It’s Teaching Me

  Let me start with a confession: I didn’t grow up dreaming of being a content strategist. Like most people in this field, I stumbled into it. I loved storytelling. I loved design. I loved helping people understand complex things in simple ways. But it wasn’t until I started working on social media for a beauty…

  Mo

  June 29, 2025

  Uncategorized

  content-marketing, digital-marketing, marketing, social-media, writing

• Everyday Lessons from Lief’s IA Lecture Notes

  Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…

  Mo

  June 5, 2025

  Uncategorized

  content-marketing, digital-marketing, marketing, seo, technology