Tag: content-marketing

• Why I Chose to Study Content Strategy And What It’s Teaching Me

  Let me start with a confession: I didn’t grow up dreaming of being a content strategist. Like most people in this field, I stumbled into it. I loved storytelling. I loved design. I loved helping people understand complex things in simple ways. But it wasn’t until I started working on social media for a beauty…

  Mo

  June 29, 2025

  Uncategorized

  content-marketing, digital-marketing, marketing, social-media, writing

• Everyday Lessons from Lief’s IA Lecture Notes

  Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…

  Mo

  June 5, 2025

  Uncategorized

  content-marketing, digital-marketing, marketing, seo, technology