Tag: social-media
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The Myth of the Perfect Content Strategy
I love a good plan. There’s something that is incredibly satisfying about opening a perfectly organized content calendar. Every post has its place, every deadline is clearly defined, and every piece of content seems to fit into the bigger picture. Everything makes sense. At least on paper. Then reality happens. Someone cancels an interview. A…
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Building Content Systems Instead of Individual Posts
I used to think that being productive in content marketing meant creating as much content as possible. Another Instagram post. Another blog article. Another video. Another campaign. There was always something that needed to be published, edited, scheduled, or updated. And whenever I finished one task, another was already waiting. Working in healthcare marketing, where…
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What Makes People Stop Scrolling?
I sometimes wonder how many things I’ve scrolled past that I would have genuinely enjoyed. An interesting article. A beautiful photograph. Someone sharing a story that might have changed the way I think about something. All gone in less than a second. Not because they weren’t interesting. But because I never gave them the chance…
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Why I Chose to Study Content Strategy And What It’s Teaching Me
Let me start with a confession: I didn’t grow up dreaming of being a content strategist. Like most people in this field, I stumbled into it. I loved storytelling. I loved design. I loved helping people understand complex things in simple ways. But it wasn’t until I started working on social media for a beauty…
