Tag: digital-marketing
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When Marketing creates Safety: Lessons from Healthcare Communication
Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…
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UX Writing isn’t about Words, It’s about Decisions.
Most people think UX writing is about choosing the right words. After sitting in a UX Writing workshop, I realized that’s not quite true. UX writing is about choosing which decisions users shouldn’t have to make. Words are just the surface. The real work happens earlier, when you decide what to explain, what to remove, what to repeat,…
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Content Models: The Secret Architecture Behind Every Good Online Experience
If you’ve ever fallen into a rabbit hole of perfectly connected content, the kind where one page recommends exactly what you were looking for next. Where the search actually works and everything feels magically consistent, here’s the plot twist: it wasn’t magic. It was a content model. Yes, yes, I know. “Content model” doesn’t exactly…
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Everyday Lessons from Lief’s IA Lecture Notes
Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…
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The World is Broken (and that’s a UX Problem)
Before taking the UX & Interaction Design course, I moved through digital and physical spaces assuming confusion and frustration were just a part of my daily life. Struggling with online forms? Normal. Getting lost in an app menu? Been there, done that. Misreading a door handle? Also a part of my day’s chaos. Then I…
Studio of Stories 