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Understanding Synthetic Media: Workshop Learnings
Synthetic media is often framed as a technical novelty: impressive, futuristic, and slightly unsettling. This workshop shifted that perspective entirely. What became clear very quickly is that synthetic media is not just a technological development. It is a communication challenge, a power shift, and an ethical responsibility, especially for anyone working in marketing, media, or public communication. Synthetic…
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When Marketing creates Safety: Lessons from Healthcare Communication
Most marketing is designed to create desire. Healthcare marketing has to create something else entirely: safety. That was the biggest lesson I took away from auditing the Instagram communication of a specialized healthcare provider. Not how often they posted. Not which format performed best. But how much responsibility lives in every word, image, and structural decision…
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UX Writing isn’t about Words, It’s about Decisions.
Most people think UX writing is about choosing the right words. After sitting in a UX Writing workshop, I realized that’s not quite true. UX writing is about choosing which decisions users shouldn’t have to make. Words are just the surface. The real work happens earlier, when you decide what to explain, what to remove, what to repeat,…
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On Marketing Burnout
If you work in marketing and you’re burnt out, there’s a good chance you’ve already asked yourself what you did wrong. You probably wondered whether you should be more resilient, disciplined, more detached. Marketing culture is very good at making burnout feel like a personal shortcoming rather than a predictable response to the conditions of…
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What Sandwiches Taught me About Ontologies
When I first heard we would be building an ontology about sandwiches in my Taxonomies and Metadata course, I assumes it was a metaphor. It wasn’t. By the end of the workshop, I realized the sandwich wasn’t a joke example at all and it was actually the perfect way to understand how machines learn meaning…
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Reflection in Action
As I begin creating this portfolio piece, I am immediately taken back to a creative writing course I once took. It required the students to write at least a page a day for three months in pocket sized notebooks that were provided to the students by the lecturer. It was exhausting, intimate and felt like…
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Content Models: The Secret Architecture Behind Every Good Online Experience
If you’ve ever fallen into a rabbit hole of perfectly connected content, the kind where one page recommends exactly what you were looking for next. Where the search actually works and everything feels magically consistent, here’s the plot twist: it wasn’t magic. It was a content model. Yes, yes, I know. “Content model” doesn’t exactly…
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Designing for Doctors and Everyone Else: UX Lessons from Surescripts
How do you design a website that serves both seasoned healthcare professionals and people just trying to understand how prescriptions work? That’s the challenge we explored in our Information Architecture course through a group analysis of Surescripts.com. Surescripts is a U.S.-based health information network that powers things like e-prescribing, real-time prescription benefit checks, and secure clinical…
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Everyday Lessons from Lief’s IA Lecture Notes
Guiding users through digital spaces Erickson Lief states that navigation is very similar to wayfinding in the physical world. Just like we rely on signs and maps to naviate cities that we visit, users depend on intuitive navigation to explore websites. When it comes to digital design, this translates to clear menus, search functions as…
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Behind the Feed: What I Learned from Analyzing Duo Studio’s Instagram Strategy
As part of our Content Strategy master’s program, I had the opportunity to work under the supervision of Rahel Anne Bailie on a content analysis project. My subject was Duo Studio, it’s a creative agency with a strong visual identity and a growing Instagram presence. What looked like a polished feed at first glance turned…
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The World is Broken (and that’s a UX Problem)
Before taking the UX & Interaction Design course, I moved through digital and physical spaces assuming confusion and frustration were just a part of my daily life. Struggling with online forms? Normal. Getting lost in an app menu? Been there, done that. Misreading a door handle? Also a part of my day’s chaos. Then I…
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Addressing Systematic Privilege in the Tech Industry
Tatiana Mac gave a strong and thought-provoking talk at a #PerfMatters conference in 2019 on the pervasive influence of systematic privilege in the tech industry. Tatiana urged the audience to confront their biases, admit their privilege and take actionable efforts to deconstruct obstacles that perpetuate unfairness through a combination of personal tales, historical context and…
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